Português brasileiro

11 Feb 2021

OCULUS and Myopia Profile aim to Increase Knowledge on Myopia

New Partnership with Myopia Profile

CEOs Kate and Paul Gifford of Myopia Profile and CEOs Christian and Rainer Kirchhübel of OCULUS (from left)

Myopia Profile and OCULUS have commenced a partnership to increase ECP knowledge and clinical confidence in measurement and interpretation of axial length in myopia. Specific educational content, research summaries and case studies will be developed, to be housed on MyopiaProfile.com and shared across the partnership’s multiple platforms.

Christian Kirchhübel, CEO of OCULUS announces: “We are excited about the cooperation. OCULUS is focused on supporting eye care professionals around the globe. We are dedicated to saving and improving vision and visual performance with our precise, reliable long-lasting measurement solutions. We are known for innovations and their transformation, from the lab bench to the dedicated general eye care professional.”

David Kern, Product Manager of the Myopia Master adds: “We listened to Eye Care Professional’s needs and designed and manufactured a device to efficiently manage myopia, the Myopia Master®. We aim to educate ECPs about the importance of axial length measurement but also learn vice versa. The partnership with Myopia Profile is best placed to accomplish that.”

“The axial length of the myopic eye appears to be more directly linked to the lifelong risk of eye disease and vision impairment due to increasing myopia, and hence should be our key modification goal in clinical myopia management. In our 2019 landmark reports, the International Myopia Institute (IMI) recognized the necessity of axial length measurement in myopia research, but also the numerous barriers to widespread clinical uptake and hence noted axial length as a desirable but not yet necessary element of clinical myopia management” said Dr Kate Gifford, lead author on the IMI Clinical Management Guidelines report and Director of Myopia Profile.

Myopia Profile is the world’s largest and most popular multi-platform digital suite for myopia management. Founded in 2016 by optometrist husband-and-wife Dr Paul Gifford PhD and Dr Kate Gifford PhD, Myopia Profile has grown from sharing of Kate’s self-developed clinical paper-based tools to a comprehensive website, online learning academy and more, with over 3 million active engagements per year across the platforms.

Please contact your local distributor for more information on the OCULUS Myopia Master® www.oculus.de

Check out www.myopiaprofile.com to learn about the Myopia Profile network.

CEOs Kate and Paul Gifford of Myopia Profile and CEOs Christian and Rainer Kirchhübel of OCULUS (from left)

About OCULUS Optikgeräte GmbH

OCULUS Optikgeräte GmbH is a family-run business located in Wetzlar, Germany. Since 1895, OCULUS has been a partner for eye care professionals around the world. With about 245 employees, OCULUS consistently develops and produces an extensive range of over 150 products at their headquarters in Wetzlar. All of OCULUS's products are manufactured exclusively in Germany, with over 50% of production distributed worldwide.

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